A classic motivator to move – the need to live and let others live. This video explores an example of how purposed-activity can return to the original evolved trait, survival. Less of the fitness for fitness sake – more, fitness as an important aspect in social-group harmony.

This from The Guardian:

The GoodGym scheme, which encourages people to use their exercise regime as a medium for social care, offers an imaginative alternative to conventional gyms, tapping into the vast human potential of local communities. Participants reveal how their involvement with the project is changing lives and creating a model for a more caring and sustainable future

Full The Guardian Article: Perfect fit: how GoodGym is combining exercise with good deeds – video | Lifeandstyle | The Guardian.