Gluten intolerance is on the rise, or is it? This from The Guardian:

The swelling ranks of Americans adopting gluten-free diets have given rise to another hot trend: people calling the whole thing a bunch of baloney. And then requesting that the baloney be sandwiched between two pieces of white bread. Served with a cookie for dessert.

David Klimas has a friend who recently went gluten-free, a development that the 46-year-old real estate sales manager in Alexandria, Virginia, greets with a slow eye roll. He thinks that the gluten-free thing is just a fad, promoted by food companies “as a way of making money”.

Full The Guardian Article: Gluten-free option hard to stomach as intolerance of fad diets grows in US | Lifeandstyle | The Guardian.