Picture, if you will, your favourite chocolate bar.
You may take note of how many calories it has – and wonder just how these calories relate to your everyday life. Given the average consumer spends six seconds looking at food before making a purchase this is a lot to cram in.
So how about we make life easier for people?
Working out how much exercise it would take to burn off calories from food would be easier if labelling was changed, says Shirley Cramer of the Royal Society of Public Health.